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THE PROCESS

A structured process without unnecessary complexity.

Clear phases, focused decisions, and straightforward communication keep the work moving from first conversation to launch.

  1. 01

    Discovery

    Understand the business, audience, services, competition, goals, and current website challenges.

  2. 02

    Strategy and sitemap

    Define the page structure, user journey, core messaging direction, and conversion path.

  3. 03

    Content preparation

    Organize available copy, photography, brand assets, service details, and missing content needs.

  4. 04

    Design direction

    Establish the visual system and present focused page designs for alignment.

  5. 05

    Development

    Build the custom responsive WordPress theme with reusable sections and clean code.

  6. 06

    Responsive testing

    Review layout, typography, forms, navigation, and media across desktop, tablet, and mobile.

  7. 07

    Client review

    Present the working website and gather consolidated, focused feedback.

  8. 08

    Final revisions

    Complete the agreed revision round and verify content and functionality.

  9. 09

    Launch

    Run final checks, connect the domain, configure production details, and publish.

  10. 10

    Ongoing care

    Choose an optional care plan for updates, monitoring, edits, and continued improvement.

WHAT KEEPS PROJECTS MOVING

Good momentum comes from clear responsibilities.

Timely content, focused feedback, approvals, and a defined scope help maintain the schedule. Changes outside the agreed scope are discussed before they affect timing or cost.

Typical timeline

  • Starter website: approximately 10–14 business days
  • Growth website: approximately 14–21 business days
  • Larger custom project: confirmed after discovery

Timing depends on scope, content readiness, revisions, and feedback.

Payment workflow

  1. 20% to reserve the project and begin
  2. 30% after design direction and initial pages are approved
  3. 50% before final launch or transfer

Final terms are confirmed in the written agreement.

Ready for a clearer website process?

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